Top 5 Consumer Finance Apps on Unified Platform in Argentina Q1 2023

In Q1 2023, the top 5 consumer finance apps in Argentina showed diverse trends in downloads and active users. Here's a closer look at their performance:

Galicia - El banco en tu celu saw a significant increase in weekly downloads, peaking at around 36K by the end of March. Active users fluctuated, starting from 791K at the beginning of the quarter and reaching a similar level of 792K by the end of March.

Santander Argentina experienced a steady stream of weekly downloads, with a high of 30.5K in late January. Active users consistently hovered around the 1M mark, peaking at nearly 1.1M in early March.

Banca Móvil Banco Hipotecario had an initial surge in downloads, reaching over 35K in early January, but saw a gradual decline to about 20K by the end of March. Active users saw a notable increase, growing from 92K at the start to approximately 140K at the end of the quarter.

BBVA Argentina maintained a steady download rate, with numbers ranging from 18K to 27K throughout the quarter. Active users remained robust, consistently staying above 1M and peaking at 1.08M in mid-March.

Macro showed a mixed trend in downloads, peaking at 28.7K in early February but declining to around 16K by the end of March. Active users fluctuated, starting at 565K and seeing a peak of 636K in early February before settling at 548K by the end of the quarter.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.